- Published a paper titled “ A study on emerging trends in e-tail advertising in India ” in the book titled EMERGING DIMENSIONS IN BUSINESS MANAGEMENT authored by Dr. P. Suresh Babu, published by Sapient Research Publications,1 e, vide ISBN : 978-81-924002-2-8
- Participated in a Two-Day National Conference on “Recent Research Advancements in Information Technology (NCRRAIT-2014)”, held during 25th & 26th Sept., 2014, organized by Department of Information Technology, B.V. Raju Institute of of Technology(UGC-Autonomous), Vishnupur, Narsapur, Medak (Dt), TS-502 313, and presented a Research Paper titled “Statistical Software Packages for Research In Social Sciences.”
- Participated in a National Seminar on “Recent Trends in Financial Management and Financial Services”, on 4th Jan., 2014, organized by Department of Business Management, St. Joseph’s Degree & P.G. College, Basheerbagh, Hyderabad-29, A.P., and presented a Paper titled “Micro Finance – Current Status and Growing Concerns in India.”
- Participated in a National Conference on “Empowerment of Women through Leadership and Entrepreneurship” organized by AMS School of Informatics, Durgabai Deshmukh Academic Campus, Hyderabad, A.P., in association with NABARD , and presented a Paper titled “Women and Corporate Leadership in Indian Perspective.”
- Participated in a 2-Day National Management Convention(NamCon’11) on “ Sustaining Business in Turbulent Times: The Indian Perspective ” organized by Asian School of Business Management(ASBM), Bhabaneshwar, Orissa, and presented a Paper titled “Role of Effective Marketing Strategies during the Recession Period.”
- Participated in a 2-Day National Conference on “Venture Capital Finance in India – Practices, Problems and Prospects” organized by Institute of Public Enterprise(IPE),O.U. Campus, Hyderabad, A.P. , and presented a Paper titled “Venture Capital is a non-Banking Finance Intermediary.”
- Participated in a 2-Day National Seminar on “Economic Empowerment of Rural Women Through Entrepreneurial Development Skills, Issues and Challenges” organized by School of Management Studies, Adikavi Nannaya University, Rajahmundry, A.P. , and presented papers titled ‘Women Entrepreneurship-role of government in India’ & ‘Issues and Challenges of Women Entrepreneurs’
- Presented Paper titled “WOMEN ENTREPENUERS – CHANGING ROLE OF WOMEN” in National Seminar on “INCLUSIVE ECONOMIC GROWTH IN INDIA: ISSUES, CHALLENGES & IMPLICATIONS” on 16th September 2011 organised by QUEEN MARY’S College Chennai. This paper was published with ISBN NO 978-93-80371-15-3 by Valar Pirai Publication Pvt Ltd.
- Presented Paper titled “EMPOWERING WOMEN THROUGH EDUCATION A CASE STUDY OF SUCCESSFUL WOMEN FROM HYDERABAD”in the International Conference on “CHANING GLOBAL DYNAMICS AND BUSINESS OPPORTUNITIES IN INDIA” held on 29th & 30th September 2011 organised by Acharya’s B-School,Bangalore. This paper was published with ISBN No 978-81-909372-0-7.
- Presented Paper titled “Welfare Activities in Modern Organization” in the National Conference on “ Archaeology and history of Indian Business” held on 24-25/03/2012 organised by Acharya Bangalore B. School, Bangalore. This was published with ISBN No. 978-81-909372-1-4.
- Presented paper titled “ Women Issues: Opportunities and Challenges” in the International Conference on “Enhancing competitive advantage through strategic HRM” held on 11/4/2012 organised by VR Siddhartha Engg College, Vijayawada. This was published with ISBN No ISBN: 978-81-923134-1-2.
- Presented Paper titled “Social Entrepreneurship: Catalyst of Women Empowerment ” in the International Conference on “ Social Entrepreneurship for sustainable development in emerging Asia” held on 20-22/12/2012 organised by Malleswaram Ladies Association First Grade College for women, Bangalore with ISBN No: 978-93-5097-704-0.
- Presented Paper titled “Stress Management at Work Place” in the National Conference on “Work stress – Employee Health” held on 20/4/2013 organised by VR Siddhartha Engg College, Vijayawada, with ISBN No: 978-81-923134-0-1.
- Presented Paper titled Micro Finance – Current Status and Growing Concerns in India” in the National Conference on “ Recent Trends in Financial Management and Financial Services” held on 4th Jan, 2014 organised by Dept of Business Management, St. Joseph Degree & PG College, Hyderabad. This was published in conference proceedings.
- Presented paper titled “ The New Corporate Social Responsibility and sustainable Development in India” in the International Conference on “Enhanced changes in Corporate Environment” held on 29th September 2014 organised by Mohamed Sathak College of Arts and Science, Sholinganllur, Chennai. This was published in ISSN 2347-3274.
- Presented paper titled “The Retail Industry in India” in the National Conference on Indian Retailing for your perusal” held on 19-20th Sep, 2014 organised by Erode Arts and Science College, Erode, Chennai. This will be published in ISBN book.
- Presented paper titled “Statistical Software Packages for Research in Social Sciences” in the National Conference on “on Recent Research Advancements in Information Technology” held on 25/26/9/2014 organised by BVRIT, Narsapur, Medak Dt.. This was published in ISBN 978-93-82163-73-2.
- Presented paper titled “Talent Management is a key component to Business success in the Current Economy” in the International Conference on “Transforming organizations through talent Management” held on 18/11/2014 organised by VR siddhartha Engg Colleg, vijayawada. This will published in ISBN.
- Paper Titled “A study on emerging trends in e- tail advertising in India” in Book “Emerging Dimensions in Business Management” was published in ISBN 978-81-924002-2-8. Organized by Mahaveer Institute of Science and Technology.
- Presented paper titled “ Empowering Employees” in the International Conference on “ 4 E’s of HRM” held on 29-31/oct/2010 organised by Mahatma Gandhi College, Guntur.
- 28th March 2011: “Women Enterprises – Changing role of women”: The role of Micro finance in capacity building of Rural folk organized by Dept of Commerce and business administration, Acharya Nagarjuna University.
- 7th April 2011: Corporate Social Responsibility- a study on ITES and CSR and sustainable environment development on CSR in Indian industry. Conducted by Dept of Business Management, Velagapudi Ramakrishna Siddhartha Engg College , Vijayawada
- Presented paper titled “Profiling organised retailing in India” in the National Conference on “Organised retailing in India: challenges and strategies” held on 24th February, 2012 organised by VR Siddhartha Engg College, Vijayawada.
- Presented paper titled “Making Micro finance viable and sustainable, Road Block and Gate ways ” in the National Conference on “Performance of the Micro Finance Sector in India” held on 11,12th July,2011SDMSMK, Vijayawada.
- Presented paper titled “In Micro finance Institution Bandurgon A Panacea for Poverty” in the National Conference on “Performance of the Micro Finance Sector in India” held on 11,12th July,2011SDMSMK, Vijayawada.
- Presented paper titled “Real outlook of Rural Education” in the National Conference on “Emerging Challenges and Strategies for service Sector” held on 8-10 /12/2011Adikavi Nannaya University, Rajahmundry.
- Presented paper titled “Rural Education in India” in the National Conference on “Reverse innovations leading to Rural India Transformation: The best Management Practices” held on 22-23/12/2011Sambharam Academy of Management, Bangalore.
- Presented paper titled “profiling organised retailing in India” in the National Conference on “Emerging organised retailing in India: challenges and strategies” held on 24/02/2012VR siddhartha Engg College, vijayawada .
- Presented paper titled “Female Entrepreneurship: Opportunities and challenges” in the National Conference on “Emergent business models and strategies” held on 9-10th March, 2012 organized by PB Siddhartha College of Arts and Science, Vijayawada.
- Presented paper titled “Women in Retailing:Opportunities and Challenges” in the National Conference on “Globalisation and women empowerment” held on 15-16th March, 2012 organised by Institute of Public Enterprise, Hyderabad.
- Presented paper titled “Tourism: The best emerging opportunity in India” in the International Conference on “Business opportunities in emerging Asia” held on 22-23rd/8/2012organised by Acharya Bangalore B. School, Srilanka.
- Presented a paper titled “Corporate Social Responsibility-Indian Perspective” in One-day National Seminar on Corporate Social Responsibility in Indian industry, Dept. Of Mgt Studies, VR Siddhartha Engineering College, Vijayawada.
- Presented a paper titled “Workplace Conflict Resolution based on Cultures, Values & Identities in Industry” in International Conference on Paradigim Shift in Innovative Business Management at VISHISHT Institute of Professional Studies and Research, Indore, M.P.
Publications (1 Book, 14 lessons of Self-learning material and 14 research articles)
- Rao, Srinivasa. K (2015) Managing Employee Exit in Coal Industry: A Case Study of Singareni Collieries Company Limited, Lambert Academic Publishing, Germany. (ISBN: 978-3-659-79415-5).
- Developed self-learning material comprising of 14 units covering in four (4) courses namely, (a) Human Resource Management, (b) Human Resource Development, (c) Labour Welfare & Administration and (d) Compensation Administration as part of M.A. Human Resource Management P.G programme of School of Distance Learning & Continuing Education (SDLCE), Kakatiya University, Warangal.
- Rao, Srinivasa. K (2013) Acquiring of Human Resources: A Case Study of Godavari Polymers Private Limited, In International Journal of Organizational Behaviour & Management Perspectives, Vol. 2, Jul-Sep, Jammu, pp 556-561 (ISSN: 2279-0950).
- Rao, Srinivasa. K (2013) Changing Face of Corporate Social Responsibility in India: A Case Study of Select Organisations, In Dr. Uma Joseph (Ed.) Quality Enhancement Integrating Curriculum with Co-curriculum, Excel India Publishers, New Delhi, pp 102-108 (ISBN: 978-93-82880-49-3).
- Rao, Srinivasa. K (2013) “Leadership in Cross-cultural Situations: A Study”, In Bhupen Srivastava and Mamta Mohapatra (Ed.) Capability Building for Cutting Edge Organizations, Excel Books, New Delhi, pp 411-418 (ISBN: 978-93-5062-312-1).
- Rao, Srinivasa. K and M. Chandrakala (2013) “Impact of Recession on HR Practices in India: Some Reflections”, In Proceedings of International Seminar on Global Crisis Management – Challenges & Opportunities (Ed.), SNIST, Hyderabad, pp 288-296 (ISBN: 978-81-922-783-9-1).
- Rao, Srinivasa. K and S. Pratibha (2012) “Competency Based HR Development Mechanism: A Case Study of NTPC”, International Journal of Organisational Behaviour & Management Perspectives Vol.1, Oct-Dec, Jammu, pp 165-169 (ISSN: 2279-0950).
- Rao, Srinivasa. K and M. Chandrakala (2012) “Supply Chain Management in Indian Retail Industry: An Overview”, In Ravi Purna Chandra Rao and Jacqueline Williams (Ed.) Emerging Trends in Indian Retailing Industry, Paramount Publishing House, Hyderabad, pp 123-130 (ISBN: 978-81-921579-5-5).
- Rao, Srinivasa. K and Ch. Prashanth (2011) “Corporate Social Responsibility in India: An Overview”, In A. Kotishwar and P. Hima Bindu (Ed.) Changing Business Practices in 21st Century, Himalaya Publishing House, Hyderabad, pp 188-195 (ISBN: 978-93-5051-334-7).
- Rao, Srinivasa. K and K. Vijaya Laxmi (2011) “Work-Life Balance Issues: A Case Study of Select BPO Companies in Hyderabad”, In M.S Ranga Raju and S. Hanuman Kennedy (Ed.) Innovation in Management: Challenges and Opportunities in the Next Decade, Allied Publishers Pvt. Ltd, New Delhi, pp 43-56 (ISBN: 978-81-8424-761-9).
- Rao, Srinivasa.K and Wahed Mohiuddin (2010) “Human Resource Trends in Changing Business Scenario”, Vol. No. 6, No. 1 & 2, Kakatiya University Journal of Social Sciences, Warangal, pp 170-175 (ISSN: 2277-8144).
- Rao, Srinivasa. K and N. Ramesh Kumar (2010) “HRM in Indian Banking Industry”, In I. Anand Pawar (Ed.) Contemporary Management, Vol. I, Himalaya Publishing House, New Delhi, pp 131-138 (ISBN: 978-93-5051-334-7).
- Ramlal, P and K.Srinivasa Rao (2009), “Managing Manpower During Recession: A Recession Restructuring Model”, Vol. No. 5, No. 1 & 2, Kakatiya University Journal of Social Sciences, Warangal, pp 103-108 (ISSN: 2277-8144).
- Reddy, Sreenivas.G and K.Srinivasa Rao (2007), “HRM and the Impact of Technology”, HRD Newsletter, Vol.23, Issue 5, August.
- Reddy, Sreenivas.G and K.Srinivasa Rao (2007), “Impact of Globalisation on HRD in India: A Macro Perspective”, Souvenir, 38th National Convention on Building Talent Engine, ISTD, Hyderabad.
- Rao, Srinivasa.K and Veera Swamy (2007) “Women in Management – In the Era of Globalisation”, In K. Manuja Devi (Ed.) Women’s Empowerment & Globalisation, Vol.II, Quality Publishing Co. Ltd, Bhopal, pp 346-350 (ISBN: 81-904985-0-9).
Paper Presentations
- Presented paper on “Training Effectiveness in Cement Industry: A Case Study of Cement” at Two-day International Conference on Recent Trends in Training & Development on 6-7, February, 2014, organized by School of Management, JNTU, Hyderabad.
- Presented paper on “Employment Relations in India: The Recent Experiences” at Two-day National seminar on Building Positive Employment Relations in India: The Way Forward on 27-28, July 2013, organized by Dept. of Public Administration & Human Resource Management, Kakatiya University, Warangal.
- Presented paper on “Leadership in Cross-cultural Situations: A Study”, at 42nd IFTDO World Conference & Exhibition on Capability Building for Cutting Edge Organizations in Emerging Business Order on 23-26, April, 2013, New Delhi.
- Presented paper on “Changing Face of Corporate Social Responsibility in India: A Case Study of Select Organisations”, in a UGC Sponsored Two-day National Seminar on Quality Enhancement Integrating Curriculum with Co-curriculum on 8-9, February, 2013, organized by Department of Sociology, St. Francis College for Women, Begumpet, Hyderabad.
- Presented paper on “Impact of Recession on HR Practices in India: Some Reflections”, at Two-day International Seminar on Global Crisis Management – Challenges & Opportunities on 1-2 February, 2013, organized by Sreenidhi Institute of Science & Technology, Ghatkesar, Hyderabad.
- Presented paper on “Corporate Social Responsibility in India: An Overview”, at Two-day National Conference on Changing Business Practices in 21st Century on 11-12, November, 2011, organized by Department of MBA, CMR College of Engineering & Technology, Hyderabad.
- Presented paper on “Work-Life Balance Issues: A Case Study of Select BPO Companies” at Two-day International Conference on Innovation in Management: Challenges and Opportunities in the Next Decade on 11-12 August, 2011, organized by School of Management, PESIT, Bangalore.
- Presented paper on “Supply Chain Management in Indian Retail Industry: An Overview”, at Two-day National Conference on Emerging Trends in Indian Retailing Industry on Jan 6-7, 2011, organized by Department of MBA, CMR Institute of Technology, Hyderabad.
- Presented paper on “Quality of Management Education in India – An Overview” at Two-day National seminar on New Paradigms in Management Education in India on 25-26 March, 2008, organized by School of Management, University Arts & Science College, Warangal.
- Presented paper on “Management Education in India – An Overview” at Two-day National seminar on New Paradigms in Management Education in India on 25-26 March, 2008, organized by School of Management, University Arts & Science College, Warangal.
- Presented paper on “Management Education in India-Some Reflections” at Two-day National seminar on New Paradigms in Management Education in India on 25-26 March, 2008, organized by School of Management, University Arts & Science College, Warangal.
- Presented paper on “Social Security Measures in Coal Industry in India: A Case Study of Singareni Collieries Company Limited” at Two-day UGC Sponsored National seminar on Social Development in India: Policies, Strategies and Challenges on 25-26 April 2008 jointly organized by Dept. of Sociology, K.U and A.P Sociological Society, Hyderabad.
- Presented paper on “Indian Insurance Industry: An Overview” at Two-day National Seminar on New Horizons in Financial Services Management-Challenges and Solutions on 25-26, April, 2008, organized by Dept. of Commerce & Business Management, Kakatiya University, Warangal.
- Presented paper on “Managing Cultural Diversity – Challenges for the 21st Century”, at Two-day International Conference on Going Global: Unleashing People Potential on Jan 19-20, 2007 organized by PG Department of HRM, GITAM, Visakhapatnam.
- Presented paper on “Impact of Globalisation on HRD in India: A Macro Perspective” at 38th National Convention on Building Talent Engine on 7-8 December, 2007, organized by Indian Society for Training & Development, Satyam School of Leadership, Hyderabad.
- Presented paper on “Managing Employee Exit in PSUs in India” at Two-day National seminar on Competing Through People: The Strategic Human Resource Management Advantage on 16-17 November 2007, organized by School of Management, University of Hyderabad, Hyderabad.
- Presented paper on “Women in Management – In the Era of Globalisation”, at UGC Sponsored Two-day National Seminar on Women’s Empowerment & Globalisation, on Sep 27-28, 2005 organized by Department of Economics, Kakatiya University, Warangal.
- Participated in 15-day Staff Development Programme on Marketing of Services, organized by Department of Management, Aurora’s Management and Research Academy, Hyderabad on 21-5 July, 2010.
- Participated in Two-day Faculty Development Programme on Teaching Ethics: Redifining Values in Contemporary System of Education, organized by Department of Humanities & Applied Sciences, Ramappa Engineering College, Warangal on Feb 28 and 30 March 2009.
- Participated in Two-day National symposium on Performance Excellence- Issues and Challenges organized by National HRD Network and Kakatiya University, Warangal on 29-30 March 2008.
